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Nutrizaza is a social enterprise created by committed players with a shared vision of development: GRET, TAF (a Malagasy agro-industrial group), the Association pour la Promotion de l’Entreprenariat à Madagascar, Investisseurs et Partenaires and SIDI. Nutrizaza distributes fortified food products for children and families through various channels. Through its network of animators, Nutrizaza sells ladles of fortified porridge (Koba Aina, or KA) in underprivileged areas of Madagascar’s major cities; through its network of grocery stores, it sells ready-to-prepare sachets of Koba Aina, as well as, more recently, chocolate bars and snacks in the form of musli. Finally, Nutrizaza has also forged structuring partnerships with local NGOs and associations, enabling it to sell batches of Koba Aina. The social enterprise is thus founded on an innovative and diversified model, enabling it to contribute to its social mission of combating malnutrition on the Grande Ile.
Despite its considerable natural resources, Madagascar has one of the highest poverty rates in the world: 70% of the island’s inhabitants live below the poverty line, 85% of them in rural areas. Madagascar’s economy is essentially based on agriculture. The country is also highly vulnerable to climate change.
The social enterprise currently employs around a hundred people, including 53 women responsible for distributing KA in the poorest areas of the network’s towns. Although difficult to measure precisely, it is estimated that 13,000 people benefit each year from the porridge distributed by the animators and consumers of the brand’s other products. In this way, Nutrizaza is helping to meet the challenge of child malnutrition in the country, which is still too high.
