The Fair Trade Lebanon (FTL) association – as well as its commercial branch Fair Trade and Tourism Lebanon (FTTL), of which SIDI is a founding shareholder as an extension of the partnership initiated with the FTL association in the 2000s – aims to market products from the country’s rural cooperatives or small producers committed to fair trade. A new stage has been reached with the launch of the Terroirs du Liban sales website.
The aim is to help producers, particularly women, who make up a large number of these cooperatives, to add value to their products by finding them commercial outlets in Lebanon and abroad.
Today, Terroirs du Liban brings together more than 50 cooperatives and 1,500 people, including 1,000 women. The brand is committed to artisanal production with a fair trade label. Our recipes are authentic and based on traditional know-how. Terroirs du Liban brings together some thirty products from all over Lebanon: condiments, spices, syrups, seeds…
Alongside the promotion of ethical products, concrete actions are carried out in the field: support for development projects, raising awareness of organic and ethical farming, safeguarding the sustainability of groundwater, training and support for farmers and cooperatives (from cultivation to processing).
To discover their products, visit their online store: Terroirs du Liban